Brand design includes: enterprise LOGO design, unique corporate name font design, slogan design, album, packaging design, brand communication.
1. Brand design is based on the correct positioning of the enterprise itself and visual communication under the correct definition of the brand. It is an image entity that helps the enterprise to develop. It not only helps the enterprise to correctly grasp the direction of the brand, but also enables people to correctly and quickly remember the image of the enterprise effectively and profoundly.
2. design is the tip of iceberg, but it is very important. If we understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology and marketing mode of the brand or enterprise are the main elements of the iceberg. Although hidden in the water, they are the strongest support and driving force for the development of the brand. But all this must be recognized by the public through a series of complete and effective visual design and brand promotion.
A good brand design can increase the added value of goods and drive the sales volume of enterprises. Brand design contains a lot of content, enterprises can choose design projects according to their own needs purposefully. Simply speaking, brand design includes MI, VI, BI, specific points are brand naming, advertising language, logo design, packaging, advertising, posters, albums, store design, website, Weixin secondary development and so on. In fact, a large part of the brand design is attributed to logo design, because the brand in the hearts of customers left the deepest impression is logo, LOGO design enterprises.
LOGO is a recognizable feature, and is also the basic work of brand design. Innovative LOGO can better promote the advantages and culture of the brand, but also easier for consumers to remember.
