包裝設(shè)計(jì)欣賞 Appreciation of packagi

Smirnoff：選擇愛情
通過設(shè)計(jì)橋梁和Rob Bailey
斯米爾諾夫向設(shè)計(jì)大橋發(fā)起挑戰(zhàn)，要求設(shè)計(jì)大橋想出一種新的方式來慶祝所有奇妙形狀和形式的愛情。
在去年成功的“愛之勝”限量版活動的基礎(chǔ)上，設(shè)計(jì)大橋繼續(xù)以“兩個人走到一起，表達(dá)彼此的愛”為主題。今年將插畫畫家Rob Bailey納入合作。在決定了一系列6瓶——每種顏色的驕傲旗——之后，羅伯創(chuàng)造了6套新的擁抱情侶，來裝飾每個“選擇愛情”限量版瓶子。
這對情侶精心打造，用隱藏的細(xì)節(jié)，如紋身和珠寶，來表現(xiàn)國家的多樣性和包容性，在每一瓶中發(fā)現(xiàn)。由設(shè)計(jì)總監(jiān)Chloe Templeman手繪排版增加了更多的人的素質(zhì)。

快樂驕傲的季節(jié)每個人，這里是慶祝和選擇愛。”

Smirnoff: Choose Love

by Design Bridge & Rob Bailey
To support British Pride 2017, Smirnoff challenged Design Bridge to come up with a new way to celebrate love in all of its wonderful shapes and forms.

Building on last year’s successful Love Wins limited edition campaign – Design Bridge continued on the theme of 2 people coming together and showing their love for one another. This year bringing illustrator Rob Bailey into the collaboration. After deciding upon a series of 6 bottles – one in each colour of the Pride flag – Rob created 6 new sets of embracing couples to adorn each of the Choose Love limited edition bottles.

The couples have been carefully crafted to represent national diversity and inclusivity with hidden details, such as tattoos and jewellery, to discover on each bottle. And hand-drawn typography by Design Director Chloe Templeman adds a more human quality.
Fore more check out the Design Bridge blog.
Happy Pride season everybody, here’s to celebrating and choosing love.